Cindy Byers Atha

Ms. Atha is a highly experienced Pharmaceutical Executive with a 24 year history of outstanding sales and marketing leadership in a series of Senior Management roles. She currently is the Vice President of Managed Markets and Trade with Depomed Inc. overseeing Managed Care Sales and Marketing, Pricing, Contracting, Trade, and Distribution. Previously, she was the Vice President of Managed Markets for Amylin Pharmaceuticals which was eventually acquired by the Bristol-Myers Squibb Company. While at Amylin, her team was twice recognized for “Best Marketing Programs and People” for a small manufacturer and also achieved the 2012 DIANA Award for best new product introduction. Ms. Atha began her pharmaceutical career in field sales with Merck & Co. and then moved to AstraZeneca where she advanced into Senior Sales Leadership. She was the recipient of more than 16 sales awards for exceptional individual and group performance and AstraZeneca’s highly prestigious “Leadership Excellence Award.” She helped bring over 14 new pharmaceutical products to market. Early in her career, she was recognized by several key healthcare clients as the best account representative in the industry. She gained formative experience as an Account Executive with Scientific Technologies, promoting the sale of research and medical equipment to leading biotechnology companies and medical centers. She was named to 2009-2010 Cambridge Who’s Who Registry of Executives, Professionals, and Entrepreneurs.

Ms. Atha received her Bachelor of Science in Zoology from North Carolina State University in Raleigh, North Carolina. She and her husband William reside in La Jolla, CA. She is Past Chairman of Public Relations and Marketing for the California Federation of Republican Women.